I've always wondered why people do what they do.
The answer changed my life. Now I share it.
MY STORY
There's a moment when everything shifts.
You stop waiting for things to get better and start understanding why they haven't.
That moment changed my life.
I was the quiet girl who was told to speak up — and wanted to disappear into her chair. Years later, after a journey through motherhood, loss, reinvention and a lot of inner work, I found something that changed everything. Not a magic formula. A methodology. A way of living.
I call it SPA. And this page is about how I got here — and why I created it for you.
THE QUEST
My real turning point came through motherhood.
After years of resilience, infertility, grief, and searching for something more meaningful, I found myself a happy mother in my favorite place, London in 2020 — but then the world outside and inside collapsed, in the middle of Covid, a completely lost moment. I genuinely didn't know who I was anymore.
That's when I enrolled in a Coaching and NLP Diploma. And everything changed. The early modules felt methodological — interesting, useful, but structured.
Then we reached Values and Beliefs. And something cracked open. I realised I was unhappy because I wasn't honouring my own values — the deep, core things that make us uniquely who we are.
Coaching gave me the deep questions and understanding for what was happening. NLP gave me the superpower and the tools to change it. I remember the moment clearly — a practice session with a client, something traumatic was brought up and within minutes of work I watched their state shift. Their entire outlook on life changed in that conversation. I came out thinking: I have something here. I want this feeling — for myself and for everyone I work with.
THE PRIZE
I didn't rush. I studied, practiced, and kept going deeper until I was certain I was ready — not just technically, but ethically. I wanted to be genuinely good at this. Not just trained.
WHY I CREATED S.P.A.
State. Perspective. Agenda.
After years of studying, practicing and living this work — with clients, with myself, through every challenge and breakthrough — I noticed a pattern.
Every single struggle traced back to one of three things: how someone was feeling in that moment, how they were seeing the situation, or what they were actually doing about it.
SPA wasn't designed in a notebook. It was lived. It's the methodology that emerged from observing and studying with the best, working with real people, real sessions, and my own very real journey.
And yes — it's supposed to feel exactly like a SPA. 🌿
THE TRAINING BEHIND THE THINKING
I believe credentials matter — not to impress, but because you deserve to know who you're trusting with your inner world.
I am a certified Personal Development Coach — The Coaching Academy UK, approved by ICF (International Coaching Federation); Certified NLP Practitioner and ANLP member; Certified DISC Profiler; Certified NLP Learner within Doug O'Brien program; Certified Hypnotherapist within Paul McKenna and Mindvalley program.
I have an MBA in Business and Technology Management; Food Engineering Degree and 12+ years in Management Consulting — Accenture
Additional studies: Science of Well-Being (Yale), Positive Discipline (PPS), BioEmotional Management, Reiki
I work in English and Portuguese.
WHAT CLIENTS SAY
I hope you can notice how different experiences and benefits these incredible people achieved for themselves. Coaching is the process — but after the session is over, the power and knowledge is yours.
"In the end of the coaching sessions, I could realize that there were significant impacts in different areas of my life. I believe even the first step of setting my first big objective in life, as the first basic and simple step of the coaching was already capable of provoking important reflections in what I want for my life, bringing excitement for my present and my future. Along the next sessions, all the conversation and exercises we worked to overcome the challenges related to the objective, not only worked very well but allowed me valuable reflections and knowledge of techniques. All this new understanding is overdoing the scope of my objective and impacting other areas of my life. In general, through these practical and theoretical tools, the process gave me personal growth and evolution and made me confident to achieve any objective, from the little everyday one to my big lifelong dream." (10 sessions)
"I've started the sessions thinking I would begin another regular "coaching session" as we usually have in the business environment, but I was really happy and surprised on how Daniela was able to make me feel comfortable during the sessions making me accountable for my next steps and showing me it is ok if things are a little bit out of the track as long as we find a way to ensure we can finally get back there. She was able to show me with subtlety how my view of the problem could broaden up and expanded so there were hidden options that I couldn't see in the first place. Daniela was always very professional in all sessions, and she is clearly passionate about Coaching. She has guided and supported me on my next steps, and I am really glad we were able to define a clear path for me to get there. I would definitely continue the coaching sessions with her." (5 sessions)
"My biggest learning was the importance of recognizing inside myself “what do I really want”. I realized that most of the times we want something without deeply understanding if those are really our wants. Also recognizing that we have the means to get where we want to get, mobilizing our resources and our network to get to our final desire, which in fact increases the importance of being clear on what we want and where do we want to get. Another point that surprised me positively were the exercises given to connect with myself, my personality and ambitions: the wheel of life, be/do/have, values of life. I think it is important to state that I feel they are means that open really fertile possibilities to be analysed, but still, it is necessary to have a sensitive and intelligent person to explore these possibilities from the exercises. And I am certain that Daniela was this person. The coaching led me to a very significative and profound process to understand what I want for my life and what I want for my professional life and how to have both areas potentialized and not conflicted. To have lived through this process is a very big achievement for me." (4 sessions)
"To go through the coaching sessions was essential for me to put together a strategy for a future career change, respecting my personal and professional moment and that gave me an important vision on what path to pursue. I was very satisfied with the result, and I already started the things we discussed together. The impact of this work reflected directly in my new choices, and I am very excited to start my new professional journey." (3 sessions)
"Daniela was always extremely professional, had active listening and empathy through the entire process, which gave me confidence to deal with the deep issues of myself. She managed to bring simple ways and tools to solve or address problems. I will definitely use them in the future. I just loved doing the exercise about values. Simple questions but we never stop our daily routine to make those reflections. And I believe that this is perhaps the greatest benefit of the coaching: having someone to take you out of your comfort zone and “force” you to move and seek for your achievements. I am so glad that Daniela was my coach in the period of my life that I most needed.” (4 sessions)
"When I started coaching with Daniela, I had 2 big questions I would like to explore, the first was which professional path to follow and the second (and more complex in my opinion) was to understand why I couldn’t get on with some projects. Throughout the process to clarify these questions, Daniela worked with great empathy, without pressuring me to have answers, but led me by questions and exercises that helped me understand what I want and especially what I do not want. During the coaching process I was becoming clearer which professional path I want to follow and how to prepare to walk that path. Another very important point in my case was realizing that not having the answer of “how to do” often prevents me from reaching the goal of “what” to do. To understand why I did not move on with some projects, the coaching process with Daniela led me through a self-knowledge journey. With some difficult reflections and never before explored by me. Of course, to answer this question I came up with several reasons and not just one – but a great discovery by me was the understanding of how hard I tend to treat myself. From the discovery with Daniela, she taught me to be nicer to myself. I still have a long way to go, but after coaching is much clearer how to go that way and most importantly it is much clearer what pitfalls I usually put in my own way, and knowingly how to recognize them, I can now act to avoid them.” (16 sessions)
"Daniela is an amazingly talented, natural coach. Her value-centred guidance challenged me to think beyond just “the search for happiness and contentment” and focus more on finding a career and vocation that would capitalize on my passions and strengths. Her knowledge about personal relationship experience were particularly valuable to me. Her uplifting, positive, and calming personality make her easy to open up to and wonderful to work with. She has been an incredible coach and the strategies and lessons she has provided have inspired and motivated me to live a life in congruency with my values and passions. Daniela is truly one-of-a-kind, and I would recommend her to anyone looking for an intuitive, sincere, and deeply passionate coach." (4 sessions)
If any of this sounds interesting to you —
You're in the right place. Have a look around. Read something. Take what's useful. And if you ever want to go deeper, I'm here for that too.